FEATURED SPEAKER: Mike Kantor, Managing Director, Trade Promotion Management Associates

In today’s highly competitive business climate, it is imperative that companies assure that their trade promotion strategies are effectively developed, and that their use be visible throughout the foodservice supply chain.  Our speaker will explore progress toward these ends within complimentary channels, and how to apply this learning to the challenges within the foodservice channel.  Commentary surrounding the areas of data acquisition, validation, settlement, reporting, and analysis will be discussed in this open forum of industry market makers.

Registered participants will have an opportunity to ask questions, as well as discover the tools, techniques, and technology available to more effectively manage these trade investments.  

Foodservice University® and the series underwriter Answers Systems Inc. welcome your participation and feedback on these important industry issues, and look forward to your participation in future Forum events in the coming months.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server